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2026-04-20
Xinhua Commentary: Vulgar Commercial Slogans and Unethical Marketing Must Stop
新华视评丨商业标语恶俗营销当休矣
新华社
xinhua
This commentary criticizes the use of vulgar and offensive commercial slogans, arguing that such marketing undermines social consensus and public trust, and calls for ethical boundaries in advertising.
Document Text
151 characters
  街头商业标语也是透视城市文明的一扇窗。创意不能没有边界，营销不能突破底线。违背社会共识的营销终究走不长远，靠恶俗噱头换来的热度，只会引发公众反感与市场抵制。<br>
  记者：央秀达珍<br>
  编导：赵宇超<br>
  新华社音视频部制作
Topics
advertising regulation
commercial ethics
urban civilization
Metadata
| Publisher | 新华社 |
| Site | xinhua |
| Date | 2026-04-20 |
| Category | report |
| Policy Area | 广告监管 |
| CMS Category | 媒体报道 |
Verification