medium
2026-01-02
First New Year Holiday After Customs Closure: Haikou Duty-Free Consumption Shifts from Tourist Model to Living Circle
封关运作后首个元旦假期 海口免税消费从“游客型”向“生活圈”延伸
新华网
xinhua
This report covers the first New Year holiday after Hainan Free Trade Port's island-wide customs closure, highlighting a shift in duty-free consumption from tourist-driven to local resident-oriented spending, with increased foot traffic and policy adjustments enabling more frequent purchases.
Document Text
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  2026年1月1日，海口免税消费迎来海南自贸港全岛封关运作后的首个新年假期。免税店内客流量增加，热门柜台前人流集聚，假日消费热度明显升温。<br>
  海南离岛免税政策自去年11月1日调整以来，本地消费者正成为免税消费的新势力。岛内居民一个自然年度内有离岛记录，即可全年不限次购买15类“即购即提”商品。免税消费从“游客型”向“生活圈”延伸的趋势更为明显。<br>
  热度之外，离岛免税政策调整后，本地消费者到店购物更为活跃，免税消费从“游客型”向“生活圈”延伸趋势更为明显。面对客流高峰，门店通过加强引导、优化流程等方式，在“热闹”中保持有序运行、提升购物体验。<br>
  封关运作后的首个元旦假期，海口免税消费的新热度与新秩序正在同框呈现，折射出海南离岛免税市场在场景、客群与服务层面的持续升级。<br>
  作者：刘雨田、郭良川、王金淼<br>
  新华社音视频部制作
Topics
duty-free consumption
Hainan Free Trade Port
customs closure
Metadata
| Publisher | 新华网 |
| Site | xinhua |
| Date | 2026-01-02 |
| Category | report |
| Policy Area | 海南自贸港 |
| CMS Category | 媒体报道 |
| Keywords | 海南,免税 |
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