medium
2026-01-13
Xinhua Commentary: Beyond Seasonal Boom, Ice and Snow Tourism Needs Strong Brands
新华视评·“冷热”冰雪季丨超越“一季繁华”，冰雪旅游要有好品牌
新华社
xinhua
This commentary discusses the rapid growth of China's ice and snow tourism industry, citing projections of 360 million visits and 450 billion yuan in revenue for the 2025-2026 winter season, and calls for sustainable development beyond a single-season peak.
Document Text
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  新年以来，冰雪旅游持续走热，为全年文旅市场开了个好头。据《中国冰雪旅游发展报告（2026）》预测，2025-2026冬季，我国冰雪旅游休闲人数将达到3.6亿人次，冰雪旅游休闲收入有望达到4500亿元。数字令人振奋，但热潮之下更需冷静审视，如何让冰雪经济从“一季火爆”走向“季季常红”？<br>
  记者：白佳丽、郭方达<br>
  编导：唐子晔<br>
  新华社音视频部制作
Topics
ice and snow tourism
winter economy
tourism development
Metadata
| Publisher | 新华社 |
| Site | xinhua |
| Date | 2026-01-13 |
| Category | report |
| Policy Area | 冰雪旅游 |
| CMS Category | 媒体报道 |
| Keywords | 冰雪经济 |
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