中国政策档案 Governance Archive HOLDINGS 191,888 · FONDS 70
Record · 新华社 ACC. 12724207

In-depth Observation of Ice and Snow Heat: The Ice and Snow Economy Ignites and Activates New Consumption Drivers

冰雪热力深观察丨冰雪经济“燃”起来 激活消费新动能

Issuer
新华社
Date
2026-02-05
Instrument
commentary
Cited by
0
This media report highlights how ice and snow sports are expanding from competitive arenas to mass consumption, using Beijing's Olympic Central Area as a case study to showcase the integration of multiple venues and the vitality of the post-Olympic ice and snow economy.
Full text · 原文 205 字
冰雪运动正从竞技赛场延伸至大众消费，在“双奥之城”北京，奥林匹克中心区通过多元场景联动持续激发冰雪运动热潮，激活“冰雪+”消费新动能。<br> 国家体育场“鸟巢”、国家速滑馆“冰丝带”、奥园龙形水系冰场、奥林匹克森林公园等联动打造冰雪体验矩阵，从亲子家庭的欢声笑语到年轻一代的潮流打卡，全民参与的蓬勃脉动在此生动彰显，展现了“双奥之城”后奥运时代的可持续活力。<br> 作者：孙蕾、刘傲、张艺凡<br> 新华社音视频部制作